your goal is to

achieve ultimate performance


This is probably the toughest outcome to achieve! Many have this misconception that ‘eating protein’ builds muscle… pumping iron builds muscle! However you need to put in the right nutrients too! We can help you with this! Whats protein? Protein is made up of amino acids, which are the building blocks of your body. 21 amino acids make up protein, 9 are essential, 12 are non essential. You need to have a combination… soy protein has all 9 essential aminos! Helping build and maintain muscle mass. These products have the right balance of what your body needs for the all round athlete …..

1 - Breakfast

Formula 1 shake, aloe and tea!

2 - Snack

1-2 snacks 100 calories each

3 - Lunch

Healthy carbs, proteins and fats, combined with fruit.

4 - Snack

Post-workout recovery shake

5 - Dinner

Calorie specific healthy dinner


Formula 1 Nutritional Shake Mix

Delicious healthy meal that provides an excellent balance of high quality protein from milk and soy, essential micronutrients and added botanicals and herbs.
8 delicious flavours, all suitable for vegetarians!
High in Vitamins A, C and E.

Herbal Aloe Concentrate

Contains 40% Aloe vera juice which is derived from the whole Aloe vera leaf.
Contains over 75 different nutrients including most vitamins, minerals, enzymes and amino acids.
Liven up your water with a refreshing taste to help you to achieve adequate fluid intake of 2-2.5 litres per day.

Instant Herbal Beverage

A low calorie refreshing drink infused with green and black tea.
Available in Original, Lemon, Raspberry and Peach flavours.
Low calorie – approx 6 kcal per serving.
One cup of Instant Herbal Beverage contains 85mg of caffeine to help increase alertness and improve concentration.

Xtra-Cal® 90 tablets

Xtra-Cal is a daily calcium supplement, providing over 100% of your RDA of calcium required for the maintenance of healthy bones and teeth. Rich in vitamin D, essential for calcium absorption and needed for proper muscle function. Also contains magnesium, copper, maganese and zinc

Restore 30 Capsules

Restore has been specifically formulated with the needs of athletes in mind, containing the additional 200mg of Vitamin C needed to maintain the normal function of the immune system during and after intense physical exercise along with Vitamin A to also support the immune system.
In addition, Restore contains 100% RDA for Vitamin E which works in combination with Vitamin C to protect the body from oxidative stress.

Hydrate Orange 20 Stick Packs

H24 Refresh is a calorie free electrolyte drink designed to encourage fluid consumption.
Contains 100% RDA of vitamin C to help reduce tiredness and fatigue.
Provides B vitamins (B1, B2, pantothenic acid and B12) and calcium and magnesium, all contributing to normal energy-yielding metabolism

Herbalifeline® Max 30 capsules

Food supplement rich in Omega-3 essential fatty-acids EPA and DHA, which contribute to the normal function of the heart as well as maintenance of normal blood pressure and blood triglyceride levels.
DHA also contributes to the maintenance of normal brain function and vision.

Rebuild Strength Chocolate

Recovery high protein drink for use after strength training.
For use after anaerobic exercise
Contains 25g protein that contributes to the growth and maintenance of lean muscle mass, delivering protein to fatigued muscles
Iron contributes to normal energy metabolism, the formation of red blood cells and oxygen transport in the body

Protein Drink Mix

15g of high quality protein
20 essential vitamins and mineral
7g of carbohydrates
Can be made with water

Oat Apple Fibre Drink

Delicious and easy way to help increase your daily fibre intake.
A unique sugar free blend, with no artificial sweeteners, of soluble and insoluble fibres.
Enjoy with water or mixed with your favourite Formula 1 shake.

Key benefits of the Optimal Challenge

  • Build lean muscle.
  • Get six pack.
  • Recover fast.
  • Boost your energy.
  • Get full coaching support & private Facebook group access!
  • Includes custom meal plan, e-book and daily workouts!
  • Entry to a £500 prize draw!


Well done, you’ve already begun your journey by getting this far! The best way to start is to join our 21 Day Challenge where you get incredible support for free with your products!

The shakes have approximately 21 servings so 1 tub will last you around 2 weeks if you’re replacing 2 meals a day! The PDM has 42 servings if you use 1 scoop to add to your shake. The tea and the aloe both have approximately 30 servings so it’s all down to personal preference on how many teas you have a day and if you add the aloe to your water throughout the day!

Yes! You will begin to see a difference from using these plans but it’s also important to take into account other factors that will help with your results, like exercising and having healthy meals when you’re not having your shakes. Also remember that by following these plans, when you replace 2 meals a day with your shake your Formula 1 will only last your around 2 weeks.

When you add the PDM to your shake it helps to keep you fuller for longer, contains less sugar than milk and adds to daily protein intake.

Every pregnancy is different therefore we would advise you take our fact sheets to your GP and ask their advice. To get fact sheets please give us a message on live chat.

It helps to open up the villi in your gut to support a healthy digestive system and optimise nutrition.

No, you can start on any of the plans! It’s completely up to you where you’d like to start. However, for weight loss we’d recommend replacing two meals a day with a shake so if you’re purchasing the Basic Challenge Plan your tub of Formula 1 will only last you around 2 weeks.

All the Formula 1 shakes are suitable for vegetarians! The Free From and three F1 flavours are suitable for Vegans too. The Free From Formula 1 is gluten free, dairy free, wheat free, soya free. It only comes in vanilla flavour at the moment, but you can always add a handful of fruit to suit your taste buds!